Increasing Preference for Gluten Free Products to Drive Market Growth

The global gluten free products market was valued USD 5.34 Billion in 2021 and is expected to exhibit a CAGR of 6.53% over the forecast period from 2021 to 2030, as per a market study by Quince Market Insights. Gluten is a type of protein that is found in several grains and other food products. Gluten is found widely in barley and wheat-rye. The presence of gluten offers elasticity to retain dough moisture. The elastic nature of gluten offers a chewy texture to the product. Several foods are mostly made up of gluten and it is always necessary to look for the ingredient label for people who have celiac disease. 

There is a surge in consumer awareness relating to the celiac disease and gluten-free food products in developed countries, which is anticipated to propel the growth of preference towards gluten-free products. There are several health advantages related to the consumption of gluten-free foods, it helps in weight loss, also helps reduce cholesterol levels, and doesn’t absorb fats.

The gluten-free product eliminates the protein gluten mainly found in grains such as barley, rye, triticale, and wheat. It is mainly used in making numerous products in the food & beverage industry such as bread, pasta, croissants, and chocolates. These gluten-free products are helpful in handling medical conditions related to digestive disorders, and gluten allergy.

The alternative of gluten-free substitute in bakery preparations decreases the fat proportion thereby decreasing cholesterol levels by promoting healthy digestion, improving blood lipid profile, and increasing metabolic rate. The possible advantages of gluten-free diets are improved appetite enabling food & beverage manufacturers to comprise gluten and fat-free substitutes in their market choice. The gluten-free products support healthy propagation of digestive fauna and flora, reduction acid reflux, and gastrointestinal discomfort, and aids in strong weight loss. 

It supports in dropping the risk of digestive disorders, cardiovascular diseases, and diabetes as it activates metabolic rate and promotes digestion of trans and saturated fats. The increasing trend of dieting among a surging populace is the major factor propelling the market for gluten-free products. Increasing number of people suffering from celiac disease is predictable to drive the market. 

On the other hand, the high cost of gluten-free products and taste anxiety can hinder the market. In addition, the lack of awareness concerning celiac disease in emerging countries can also be a key limitation, which is affecting the gluten-free products market. However, high demand from end users will likely create new opportunities for the market.

Global Gluten Free Products Market Trends

There are several trends in the gluten free products market. Celiac disease, an auto-immune disorder, is also termed as gluten enteropathy. It is measured by the sensitivity toward gluten.

The only treatment for celiac disease (CD) is subsequently a gluten free diet. The diet should also be supplemented with extra proteins, vitamins, minerals to make up the deficiencies. The prevalence of CD has been projected to be roughly 0.5%-1% in different parts of the world. However, the population with autoimmune disorder, diabetes, or relatives of CD individuals have higher risk of CD. The data is derived from a study published in World Journal of Gastroenterology in 2012. CD is one of the emerging health issues and creating awareness and educating people about the disease is very much necessary to control the disease. 

Recent Developments in the Global Gluten Free Products Market

·  August 2018 - Annie’s Inc., (U.S.) an organic and natural food product owned by General Mills, (U.S.) declared that the introduction of its new product in the market. The recently announced product was called gluten-free cheddar bunny tails, which is a crispy cracker snack with cheese named as cheddar. 

·  November 2021 - Hy-Vee, Inc. (U.S.), a supermarket chain, has introduced Good Graces, a new private brand featuring a full range of gluten-free products. Good Graces currently includes 30 gluten-free products with an additional 60 items in development.

Key players: 

Genius Foods (U.K.), Katz Gluten Free (U.S.), BFree (Ireland), Chosen Foods LLC (U.S.), Mickey’s LLC (U.S.), Gee Free LLC (U.S.), Rachel Pauls Food (U.S.), Fody Foods (Canada), Complete Start (U.S.), Avena Foods Limited (Canada).