Awareness Regarding Organic and Anti-Ageing Products to Drive Beauty & Personal Care Surfactants Market

The global beauty & personal care surfactants market was valued USD 7,680.00 million in 2021 and is expected to exhibit a CAGR of 6.10% over the forecast period from 2021 to 2030, as per a market study by Quince Market Insight. The increasing awareness of the consumer about skincare and haircare products is anticipated to boost the demand for the product in next few years. Increasing importance of personal care & grooming and increasing the involvement of women in urban workforce has positively impacted personal care ingredients market growth. People are very much concerned about their physical appearance, which will drive the market of the personal care products. Launch of new product will fuel the growth of beauty & personal care industry.

Multifunctional products market has gained encouragement over the past few years. The busy and hectic lifestyle has forced consumers to simplify beauty routines to propel multifunctional product market. Innovative products have been launched with number of benefits rolled into one. Personal care ingredients derived from plants have witnessed a rising growth curve, owing to the concerns regarding products derived from animals. Consumers have moved towards ethical product, herbal, sustainable, and eco-friendly brands.

People now prefer soft and milder ingredients, which are less harmful. Anionic surfactants, which are sulfate-free are widely chosen over conventional surfactants such as sodium lauryl ether sulfates.

Certain associated regulations related to the ingredients can hamper the personal care ingredients market growth. There can be an adverse impact on the personal care ingredients market due to the side effect related to the product.

Surfactants are used in cosmetic for thickening, solubilizing, penetration enhancement, cleansing, emulsifying, foaming, antimicrobial effects, and other special effects. Surfactant molecules had a key property which makes them useful cosmetic ingredients that they are compatible with oil and water.

Personal care ingredients find application in hair care, skin care, cosmetics, and oral care products. Personal care ingredients include emollients, conditioning polymers, rheology control agent, emulsifiers, surfactants, and antimicrobials. The increasing surfactant applications in the beauty and personal care sector due to its benefits, which anticipates uplifting the demand for the product. The middle-income group is keen on buying high-quality hair and skin care products which has increased the sales.

Growing demand for the beauty care and anti-aging products are also contributing in the growth of the market. Additionally, the positive impact of e-commerce channel, social media advertisements, and many beauty specialist retailers who provides a huge growth opportunity to personal care products is driving the growth of the market. The rise in consumer awareness and purchasing power regarding personal hygiene and beauty are expected to further drive the product demand. The high demand for anti-aging products from Generation X is also estimated to drive market growth.

Beauty & Personal Care Surfactants Market Trends

Beauty and personal care surfactants market trends include growing demand for personal care and cosmetics industry and increasing demand for anti-ageing and bio-based cosmetic products. Besides, increasing sales for beauty products including creams, shampoos, lotions, and others would expedite the overall beauty and personal care surfactants market dynamics over the projected period.

COVID-19 impact on Beauty & Personal Care Surfactants Market

With the outbreak of the Covid-19 infection spread during 2020, various businesses, including the beauty & personal care surfactant industry, came to a complete standstill which had severely affecting their business revenues. Disruption and deficiency in raw material supply acted as a restraining factor which have challenged the growth of the overall industry. 

The industry has reacted favorably to the crisis, with companies switching production to hand sanitizers and cleaning products and providing free beauty services. COVID-19 resulted in the closure of premium beauty-product stores.

Some of new stores will most certainly take at least a year to open. Some beauty-product businesses and merchants with ready-to-scale inventory and shipping operations are reporting e-commerce sales that are twice as high as they were before COVID-19. Hence, the market is expected to recovery rapidly.

Recent Developments in the Beauty & Personal Care Surfactants Market

• In mid-2020, Clariant (Switzerland) announced expanding production of its isethionates mild surfactants to cater to the mounting needs of personal care manufacturers.
• In 2018, BASF (Germany) had launched new products with the addition of organic and natural ingredients.

Key players:

The major companies operating in beauty & personal care surfactants market are BASF (Germany), Akzo Nobel (Netherlands), Kao Corporation (Japan), Stepan Company (U.S), Rhodia (Belgium), Clariant (Switzerland), Evonik Industries (Germany), Croda International (U.K).